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Early Stage Impacts of the Printed Wiring Board Joint Venture, Assessed at Project End (1)

Albert N. Link
Consulting Economist
University of North Carolina at Greensboro

TABLE OF CONTENTS

Acknowledgments

Executive Summary

I. Background Information

II. Overview of the Printed Wiring Board Industry

III. Printed Wiring Board Research Joint Venture

IV. Research Cost Savings, Early Productivity Gains, and Other Effects

V. Concluding Observations

References

APPENDIX 1: 1996 NCMS Survey Instrument

Endnotes

Acknowledgments

This report has benefited significantly from comments and suggestions from a number of individuals. In particular, I acknowledge the contributions of Rosalie Ruegg, Thomas Leedy, Jeanne Powell, Richard Spivack, Brian Belanger, Robert Sienkiewicz, Andrew Wang, Connie Chang, and Michael Walsh, all of the Advanced Technology Program; J. C. Spender then of Rutgers University and the Advanced Technology Program and now of the New York Institute of Technology; Gregory Tassey of the National Institute of Standards and Technology; Ron Evans then of the National Center for Manufacturing Sciences and now of U.S. Robotics; members of the Steering Committee of the PWB research joint venture; Kim Sterling of the Institute for Interconnecting and Packaging Electronic Circuits; David Leech of TASC; and Harvey Miller of Kirk-Miller Associates.

Executive Summary

This report summarizes the technical accomplishments and presents selected measures of research efficiencies and early stage economic impacts of the Printed Wiring Board (PWB) Research Joint Venture Project. The project was cost-shared by the Advanced Technology Program (ATP), a unique partnership in which the Federal government and private industry jointly fund research and development projects that have high technical risk and commensurate large potential for creating broad-based economic benefits for the United States. It was carried out by a group of seven companies, with participation by Sandia National Laboratories. The period covered by the study is from mid-1991 through mid-1996, the time during which the research was conducted.

The ATP has an evaluation program to assess how well the funded projects meet technological milestones, to determine their short-run impacts and, ultimately, their long-run impacts, and to improve the program's effectiveness. Most of the 352 projects the ATP has funded, from its start-up in 1990 through 1997, were funded only in the last several years, and it is premature to attempt to measure empirically the long-term impacts of the program. However, some of the earlier projects are now beginning to reach completion of their research phases, and it is possible to conduct at least preliminary assessment of their technical accomplishments, their early impacts on the companies involved, and, to a much lesser extent, the early impacts on the rest of the economy.

This study addresses a five-year joint venture funded in the 1990 competition, ATP's first. The PWB Research Joint Venture Project was first addressed in an interim evaluation study in April 1993, which focused on early gains in research efficiencies in the project and early gains in productivity improvements by project participants up to that time. This report updates the 1993 study by documenting the technical accomplishments of the PWB Research Joint Venture Project through completion of the ATP funding period in 1996, and by offering selected quantitative and qualitative measures of research cost savings and early stage economic impacts realized by the end of that same period.

Over the decade prior to the ATP PWB Project, the U.S. PWB industry had experienced sharp declines in the number of companies in the industry and in their world market share. The outlook for the future was not considered favorable unless substantial advances could be made in terms of producing more dimensionally stable laminates, lower cost and higher performance materials, increased wiring densities, and more efficient and environmentally friendly processes. Most of the companies in the industry lacked the capacity to carry out research; only a few of the more than 700 companies remaining in 1991 were able to undertake advanced research. Yet a whole set of new capabilities were needed if the U.S. PWB industry was to remain viable in the future. Printed wiring boards are important because they are the backbone of the electronics industry. A group of companies in the industry saw the ATP as a possible mechanism for overcoming the high risk and large cost of attempting a turn-around, and organized the PWB joint venture to apply in ATP's first competition, the 1990 General Competition. It received one of the 11 research awards that year out of a field of 249 project applicants. The project was begun in 1991.

The major findings of the study are as follows:

In addition to strengthening the competitiveness of U.S. producers and increasing their share in world markets, aggregate long-term benefits of the PWB Research Joint Venture Project will come through the incorporation of lower-cost and improved printed wiring boards in the myriad of electronics products, which will provide great benefit to consumers.

I. Background Information

A. The Advanced Technology Program (ATP)

The goals of the Advanced Technology Program (ATP), as stated in its enabling legislation, the Omnibus Trade and Competitiveness Act of 1988 (P.L. 100-418), (2) and modified by the American Technology Preeminence Act of 1991 (P.L. 102-245), are to assist U.S. businesses in creating and applying the generic technology and research results necessary to:

These goals were also restated in the Federal Register on July 24, 1990:

The ATP received its first appropriation in FY 1990. The program funds research, not product development. Most of the joint-venture projects last from three to five years. Nascent commercialization of the technology resulting from the project might overlap the research effort, but the full translation of the technology into products and processes generally takes a number of years. The ATP has an evaluation program to assess project and program impacts. (3) Although full economic impacts of most ATP funded research will not likely be realized for some time, ATP's evaluation plan is to assess both short- and long-term effects.

B. The ATP Award to the Printed Wiring Board Research Joint Venture

In April 1991, ATP announced that one of its initial eleven awards was to a joint venture led by the National Center for Manufacturing Sciences (NCMS). The objective of the project was to research aspects of printed wiring board (PWB) interconnect systems. (4) The ATP project description follows:

Project length: 5 years
ATP funds: $13,783K
Cost-shared funds (est.) $14,674K
Total project funds (est.) $28,457K

The project was completed in April 1996. Actual ATP costs (pre-audited) amounted to $12.866 million over the five-year (statutory limit) funding period. Actual industry costs amounted to $13.693 million. During the project the U.S. Department of Energy added an additional $5.2 million. Thus, total project costs were $31.759 million. (5)

II. Overview of the Printed Wiring Board Industry

A. Early History of the Industry (6)

Dr. Paul Eisler, an Austrian scientist, is given credit for developing the first printed wiring board. After World War II, he was working in England on a concept to replace radio tube wiring with something less bulky. What he developed is similar in concept to a single-sided printed wiring board.

A printed wiring board (PWB) or printed circuit board (PCB) is a device that provides electrical interconnections and a surface for mounting electrical components. While the term PWB is more technically correct because the board is not a circuit, the term PCB is more frequently used in the popular literature. (7)

Based on Eisler's early work, single-sided boards were commercialized during the 1950s and 1960s, primarily in the United States. As the term suggests, a single-sided board has a conductive pattern on only one side. During the 1960s and 1970s, the technology was developed for plating copper on the walls of drilled holes in circuit boards. This advancement allowed manufacturers to produce double-sided boards with top and bottom circuitry interconnections through the holes. From the mid-1970s through the 1980s there was tremendous growth in the industry. In the same period, PWBs became more complex and dense, and multilayered boards were developed and commercialized. Today, about 66 percent of the domestic market is multilayered boards. (8)

B. Trends in the Competitiveness of the PWB Industry

As shown in Table 1, the United States dominated the world PWB market in the early 1980s. However, Japan steadily gained market share from the United States. By 1985, the U.S. share of the world market was, for the first time, less than that of the rest of the world excluding Japan; and by 1987 Japan's world market share surpassed that of the United States and continued to grow until 1990. By 1994, the U.S. share of the world market was approximately equal to that of Japan, but considerably below the share of the rest of the world, which was nearly as large as the two combined. While there is no single event that explains the decline in U.S. market share, one very important factor, at least according to a member of the PWB Project team, has been "budget cut backs for R&D by OEMs because owners demanded higher short-term profits," which led to deterioration of the industry's technology base. (9)

In 1991, the Council on Competitiveness issued a report on American technological leadership. (10) Motivated by evidence that technology has been the driving force for economic growth throughout American history, the report documented that as a result of intense international competition, America's technological leadership had eroded. In the report, U.S. technologies were characterized in one of four ways:

The 1991 Council on Competitiveness report characterized the U.S. PWB industry as "Losing Badly or Lost." However, in 1994, the Council updated its report and upgraded its assessment of the domestic industry to "Weak" due in large part to renewed R&D efforts by the industry. (11)

Table 1

World Market Share for Printed Wiring Boards

Year U.S. Japan Others
1980 41% 20% 39%
1981 40% 22% 38%
1982 39% 23% 38%
1983 40% 21% 39%
1984 42% 24% 34%
1985 36% 25% 39%
1986 34% 32% 34%
1987 29% 30% 41%
1988 28% 27% 45%
1989 28% 31% 41%
1990 26% 35% 39%
1991 27% 34% 39%
1992 29% 31% 40%
1993 26% 28% 46%
1994 26% 26% 48%

__________

Note: Percentages are rounded; they are based on the value of sales.
Source: IPC (1995a, 1995b) as referenced in the 1995 National Technology Roadmap for Electronic Interconnections.

C. Current State of the PWB Industry

Table 2 shows the value of U.S. PWB production from 1980 through 1994. While losing ground in relative terms in the world market, the PWB industry grew in absolute terms over these 15 years. In 1994, production in the domestic market was $6.43 billion, nearly 2.5 times the 1980 level, without adjusting for inflation; in real dollars, that equates to 1.5 times the 1980 level.

There are two types of PWBs that account for the value of U.S. production shown in Table 2: rigid and flexible. Rigid PWBs are reinforced. For most panels, this reinforcement is woven glass. Rigid PWBs can be as thin as 2 millimeters (mils) or as thick as 500 mils. Generally, rigid boards are used in subassemblies that contain heavy components. Flexible PWBs do not have any woven glass reinforcement. This allows them to be flexible. These boards are normally made from thin film materials around 1 to 2 mils thick, typically from polyimide. As shown in Table 3, rigid boards account for the lion's share of the U.S. PWB market. In 1994, nearly 93 percent of the value of U.S. PWB production was attributable to rigid boards. Of that, approximately 66 percent was multilayer boards. (12)

As shown in Table 4, Japan dominated the flexible PWB world market in 1994; but North America, the United States in particular, about equaled Japan in the rigid PWB market.

There are eight distinct market segments for PWBs: (13)

As shown in Table 5, the computer sector absorbs the greatest proportion of U.S.-produced rigid and flexible PWBs. Comparing rigid and flexible board usage, the communications sector uses a higher proportion of rigid boards and a lower proportion of flexible boards, while the military uses a higher proportion of flexible boards relative to its use of rigid boards.

PWB producers are divided into two general groups: manufacturers that produce PWBs for their own end-product use and manufacturers that produce boards for sale to others. Those in the first group are referred to as original equipment manufacturers (OEMs) or captives, and those in the second group are referred to as independents or merchants. As shown in Table 6, independents accounted for an increasing share of all PWBs in the United States. (14) Their share of the total domestic market for rigid and flexible PWBs increased from 40 percent in 1979 to 83 percent in 1994. For rigid PWBs, independents accounted for 93 percent of the market in 1994. (15)

Table 7 shows PWB sales for 1990 and 1995 of the ten major OEMs in 1990. IBM's sales decreased during this period, but it sold its military division during the period. AT&T's sales increased, but in 1996 the PWB producing division of AT&T became Lucent Technologies. Lucent Technologies is now an independent producer. Digital's PWB segment became independent Amp-Akso in 1995, so 1995 sales for Digital are noted as na, or not applicable. Amp-Akso, as an independent producer, had sales in 1995 of $105 million. Hewlett-Packard and Unisys were no longer in the industry in 1995 and hence their 1995 sales are noted as $0. During this period, the major OEMs experienced the continuing market effects associated with their strategic decision to cut back or eliminate R&D in PWBs.

In comparison to the information in Table 7 on OEMs, Table 8 shows that the major independents' sales have generally increased. As a whole, their sales increased at a double-digit annual rate of growth over the time period 1990 to 1995. The major independent shops do not conduct R&D, but they continued to enjoy increasing sales of their technologically simpler PWBs.

Independent manufacturers of PWBs, for the most part, are relatively small producers, as shown in Table 9. (16) In both 1991 and in 1994, the vast majority of independent producers had less than $5 million in sales. The number of small independents appears to be declining sharply. Whereas 33 companies had sales greater than $20 million in 1991 (with 16 of those having sales greater than $40 million), 50 companies had sales above $20 million in 1994 (with 18 of those having sales over $50 million and 5 of the 18 having sales over $100 million). On the other hand, the number of companies with less than $5 million in sales fell to about 600 in 1991, around 450 in 1994, and the declining trend is continuing.

Table 2

Value of U.S. Production of Printed Wiring Boards
($ millions, nominal)

Year Value
1980 $2,603
1981 $2,816
1982 $2,924
1983 $4,060
1984 $4,943
1985 $4,080
1986 $4,033
1987 $5,127
1988 $5,941
1989 $5,738
1990 $5,432
1991 $5,125
1992 $5,302
1993 $5,457
1994 $6,425

__________

Source: IPC (1992, 1995a).

Table 3

Value of U.S. Production of Printed Wiring Boards, by Market Type

Type 1991 1994 1999 est.
Rigid $4.76 bil. $5.96 bil. $8.06 bil.
Flexible $370 mil. $470 mil. $678 mil.

__________

Source: IPC (1992, 1995a) and Business Communications Company (1994).

Table 4

World Production of Printed Wiring Boards, by Board Type: 1994

Region Rigid Flexible
Japan 27% 48%
Taiwan 6% --
China/Hong Kong 6% --
Rest of Asia 9% 6%
Germany 5% --
Rest of Europe 13% --
Europe -- 14%
Africa/Mid-East 4% --
N. America 29% 30%
S. America 1% --
Rest of World -- 2%

TOTAL 100%

$21.2 bil.

100%

$1.65 bil.

__________

Source: IPC (1995b).

Table 5

U.S. Production by Market Type and Market Segment: 1994

Segment Rigid Flexible
Automotive 12% 12%
Business/Retail 3% 0%
Communications 25% 11%
Consumer Electronics 4% 3%
Computer 35% 45%
Government and Military 7% 20%
Industrial Electronics 6% 4%
Instrumentation 9% 4%
TOTAL $5.96 bil. $470 mil.

__________

Source: IPC (1995b).

Table 6

Producers of Printed Wiring Boards, by Producer Type

Type 1979 1981 1991 1994
Independents 40% 47% 66% 83%
OEMs 60% 53% 34% 17%

__________

Source: IPC (1992) and Flatt (1992).

Table 7

Ten Major OEMs in North America in 1990: PWB Sales in 1990 and 1995
($ millions, nominal)

Company 1990 1995
IBM $418 $300
AT&T $195 $300
GM Hughes/Delco $153 $140
Digital (DEC) $125 na
Hewlett-Packard $68 $0
Unisys $55 $0
Texas Instruments $50 $50
Raytheon $35 $35
Rockwell $24 $24
Thompson $24 $24

__________

Note: na denotes not applicable. Digital's PWB producing group became independent Amp-Akso in 1995. Amp-Akso PWB sales in 1995 were $105 million.
Source: Flatt (1992) and personal correspondence with Kirk-Miller Associates.

Table 8

Ten Major Independents in North America in 1990: Sales in 1990 and 1995
($ millions, nominal)

Company 1990 1995
Hadco $158 $258
Photocircuits $125 $265
Diceon Electronics $113 na
Zycon $108 $170
Circo Craft $84 $135
Advance Circuits $83 $153
Tyco $66 na
Tektronix $61 na
Sanmina $61 na
Continental Circuits $60 $110

__________

Note: na denotes not applicable. In 1995, these companies were either no longer in the market or no longer among the top ten producers.
Source: Flatt (1992) and Miller (1995).

Table 9

Number of Independent Manufacturers of Printed Wiring Boards by Sales

Sales 1991 1994
Over $20 mil. 33 50
$10 - $20 mil. 40 70
$5 to $10 mil. 60 100
Under $5 mil. 592 450+
TOTAL 725 670+

__________

Source: IPC (1992, 1995a).

III. Printed Wiring Board Research Joint Venture

A. Roles and Relationships among Members of the Joint Venture

Although Digital Equipment (DEC) was one of the companies involved in the original NCMS proposal to ATP, it participated in the project for only 18 months. Its decision to withdraw was, according to NCMS, due strictly to financial conditions at the corporation at that time. DEC's financial condition did not improve-- ultimately leading to the closing and sale of its PWB facilities.

Three companies joined the joint venture to assume DECs research responsibilities: AlliedSignal in 1993, and Hughes Electronics and IBM in 1994. Also, Sandia National Laboratories became involved in the joint venture during 1992, as anticipated when NCMS submitted its proposal to ATP for funding. Sandia subsequently obtained an additional $5.2 million from the Department of Energy to support the research effort of the joint venture. These membership changes are summarized in Table 10.

The PWB research joint venture can be described in economic terminology as a horizontal collaborative research arrangement. Economic theory and empirical studies suggest that research efficiencies will be realized when horizontally related companies form a joint venture, due to the reduction of duplicative research and the sharing of research results. (17) This conclusion is supported in the case study here, as evidenced by the quantitative estimates of cost savings reported by the members, and by the specific case examples cited in support of the cost-savings estimates.

Characteristics of the joint venture member companies are summarized in Table 11. AT&T, Hughes, IBM, and Texas Instruments were four of the leading domestic captive producers of PWBs when the project began; they were also members of NCMS, the joint venture administrator. Although in the same broadly-defined industry (i.e., they are horizontally related), two of these companies, AT&T and IBM, were not direct competitors in PWBs because their PWBs were produced for internal use in different applications. AT&T produced PWBs primarily for telecommunications applications while IBM's application areas ranged from laptop to mainframe computers. Although Hughes and Texas Instruments produced for different niche markets, they did compete with each other in some Department of Defense areas. Hamilton Standard, no longer a producer, purchases boards to use in its production of engines and flight control electronics. AT&T and Texas Instruments are not involved in these latter two product areas. In contrast to all of the other companies, AlliedSignal is a major supplier of materials (e.g., glass cloth, laminates, resins, copper foil) to the PWB industry. In addition, it is a small-scale captive producer of multilayered PWBs.

Table 10

Membership Changes in the PWB Research Joint Venture

Original Members, April 1991

1992

1993

1994

April 1996

AT&T AT&T AT&T AT&T AT&T
Digital Equipment -- -- -- --
Hamilton Standard Hamilton Standard Hamilton Standard Hamilton Standard Hamilton Standard
Texas Instruments Texas Instruments Texas Instruments Texas Instruments Texas Instruments
-- -- AlliedSignal AlliedSignal AlliedSignal
-- Sandia Sandia Sandia Sandia
-- -- -- Hughes Electronics Hughes Electronics
-- -- -- IBM IBM

__________

Note: Funding under the ATP award to the PWB research joint venture commenced in April 1991. The ATP funding period ended in April 1996.

B. Organizational Structure of the Joint Venture

A Steering Committee, with a senior technical representative from each of the participating organizations worked collectively to direct and control the four research teams to ensure that each was meeting the technical goals of the project. NCMS provided the program management, coordination, facilitation, and interface with ATP for the PWB project. NCMS coordinated and scheduled activities and provided the interface between the administrative functions of accounting, contracts, and legal functions related to intellectual property agreements.

Table 11

Characteristics of Members of the Joint Venture

Member Company Type of Producer Primary Market Niche
AT&T Captive telecommunications
Hamilton Standard n.p. aerospace
Texas Instruments Captive computers
AlliedSignal Captive defense
Sandia n.p. n.p.
Hughes Electronics Captive Computers
IBM Captive Computers

__________

Note: n.p. denotes not a producer of PWBs.

The joint venture was organized to "mimic a company with a chain of command," according to one member of the Steering Committee. According to this member:

The joint venture's research activities were divided into four components:

Prior to proposing to ATP's 1990 General Competition, the members of the research joint venture conducted a systems analysis of the PWB manufacturing process and concluded that fundamental generic technology development was needed in these four components of the PWB business.

Each component consisted of a combination of research areas which:

A multi-company team of researchers was assigned to each of the four research components. The four research teams were involved in 62 separate tasks.

Each team had specific research goals as noted in the following team descriptions.

Given the generic research agenda of the joint venture at the beginning of the project, the organizational structure seemed conceptually appropriate for the successful completion of all research activities. At the close of the project, this continued to be the opinion of the members. As a member of the Steering Committee noted:

C. Technical Accomplishments (18)

NCMS released a summary statement of the technical progress of the joint venture at the conclusion of the project. The PWB Research Joint Venture Project accomplished all of the originally proposed research goals and the project exceeded the original expectations of the members. Based on the NCMS summary and extensive telephone interviews with each team leader, the following major technical accomplishments at the end of the project have been identified. (19) The accomplishments are also summarized in Table 12.

Table 12

Summary of Major Technical Accomplishments, by Team

Materials Team Surface Finishes Imaging Team Product Team
(1) single ply laminates (1) imidazole (1) 2 and 3 mil line and space demonstration (1) MOIT
(2) thin film (2) database (2) conductor patent (2) industry survey
(3) failure analysis (3) filed patent disclosures (3) test patterns (3) copper adhesion properties
(4) QFD model (4) test vehicles (4) photolithography tool feasibility (4) test vehicles
(5) materials evaluation     (5) small hole drilling studies
(6) predictive model      
(7) FEM      
(8) copper foil adhesion      
(9) plasma monitoring tool      
(10) Block-Co-polymer      

___________

Note: A more complete description of these technical accomplishments is in the text of the report.
QFD = Quality Function Development model.
FEM = Finite Element Analysis model.
MOIT = Multilayer Organic Interconnect Technology

IV. Research Cost Savings, Early Productivity Gains, and Other Effects

A. Conceptual Approach to the Analysis

The conceptual approach to the assessment of early economic gains from this joint venture parallels the approach used by others in economic assessments of federally-supported R&D projects. (30) Specifically, a hypothetical counter-factual survey experiment was conducted. Participants in the joint venture were asked to quantify a number of related metrics that compared the current end-of-project technological state to the technological state that would have existed at this time in the absence of ATP's financial support of the joint venture. Additional questions were also posed to each team leader in an effort to obtain insights about the results of the joint venture affecting the industry as a whole.

In the 1993 study (Link, 1993), it was determined that only 6.5 of the 29 then on-going tasks would have been started in the absence of the ATP award. At project end, there were 62 research tasks, and it was estimated that about half of these would not have been started in the absence of ATP funding. (31) Accordingly, a counter-factual survey was created to examine that subset of tasks that would have been started even in the absence of ATP support. Each of the project team leaders was briefed about this study at the April 1996, end-of-project Steering Committee meeting. It was decided that the survey would focus on only one limited dimension of economic impact-- namely cost savings attributable to formation of the joint venture, in terms of only those projects that the member companies would have pursued individually anyway in the absence of the ATP supported joint venture. This limited focus has both positive and negative aspects. On the positive side, it ensured participation in the economic analysis by all members of the joint venture. And, estimates of quantified impacts would represent a lower bound estimate of actual economic value of the joint venture. On the negative side, a number of technical accomplishments that would not have come about but for the joint venture have the potential in time to generate large economic benefits to the PWB industry and to consumers of PWB-based products. No aggregate estimate of the potential value of these impacts was attempted in this study due to its early nature, though examples of productivity impacts currently realized by several of the companies were documented. Looking at developments several years downstream should shed more light on diffusion of the technology developed in the project and their benefits in use.

B. Methodology for Data Collection

The methodology used to collect information for this study was defined, in large part, by the members of the joint venture. In particular, members requested that the information collected first be screened by NCMS to ensure anonymity and confidentiality, and then only be provided for the study in aggregate form. Under this condition, all members of the PWB research joint venture were willing to participate in the study by completing a limited survey instrument and returning it directly to NCMS.

The survey instrument considered these related categories of direct impact: (32)

The survey also considered these two broad categories of indirect impact:

Focused survey findings were supplemented with selected open-ended comments offered by respondents; by personal discussions with team leaders and company representatives during the April 1996, Steering Committee meeting; and by follow-up telephone and electronic mail discussions with available members.

Survey Results: Two Snapshots in Time, 1993 and 1996

All members concurred that the joint venture would not have formed by them or by others in industry in the absence of ATP funds to leverage the overall research program. Each member of the PWB research joint venture was asked which research tasks in which they were involved would have been started by their company in the absence of the ATP-funded joint venture. Aggregate responses suggested that only one-half of the tasks would have begun in the absence of ATP funding. The other one-half would not have been started either because of the cost of such research or because of the related risk. Tasks that would not have been started without ATP funding include:

Of those tasks that would have been started without ATP funding, the majority would have been delayed by at least one year for financial reasons. (33)

D. Summary and Interpretation of the Survey Results

ATPs funding of the PWB Research Joint Venture Project has thus far had a number of direct and indirect economic impacts. Of the direct impacts, the largest to date has been the increase in R&D efficiency. The project achieved at least a 53 percent reduction in overall research costs. The increase in research efficiency has in turn has led to reduced cycle times for both new project development and new process development. Collectively, the result has been in productivity improvements for member companies and improved competitive positions in the world market. As a result of knowledge dissemination activities by members of the joint venture, capabilities across the entire industry are expanding. These technology advancements are thus improving the competitive outlook and world market share of the U.S. PWB industry.

The survey findings associated with the above direct and indirect economic benefits are summarized in Table 15. Therein, the categories of direct economic impacts to member companies are separated into those for which dollar values were obtained and those for which dollar values were not obtained, so-called quantified and non-quantified economic impacts.

The survey results described in the previous sections and summarized in Table 15 should be interpreted as only partial and preliminary estimates of project impacts. First, although ATP funding of the joint venture has led directly to research cost savings and early production cost savings and quality improvements, the bulk of the production cost savings and performance gains will be realized in the future both in member companies and in other companies in the industry as the research results diffuse and are more widely implemented. As such, the valued economic impacts reported in Table 15 are a conservative lower-bound estimate of the long-run economic benefits associated with ATP's funding of the joint venture research.

In the methodology implemented thus far, data collection has focused on gathering from participants best estimates of cost savings and economic benefits, relative to a counter-factual situation without the ATP. The participants in the PWB Research Joint Venture are obviously those in the most informed position to discuss research cost savings, potential applications, and economic consequences that they have realized from the results obtained. The methodology does not as yet include consideration of market determined economic benefits deriving from the joint venture research. Full impacts across the marketplace cannot be observed instantaneously at the end of the project, but only in the future as research results diffuse and become embodied in PWB products.

Table 15

Summary of Survey Findings on Partial Early-Stage Economic Impacts

Categories of Partial Early-Stage Economic Impacts After 2 Years At End of Project
Direct Impacts to Member Companies    
Quantified Economic Impacts*    
Research Cost Savings    
Workyears saved $10.0 mil. $24.7 mil.
Testing materials and machine time saved $2.0 mil. $3.3 mil.
Other research cost savings $1.5 mil. $7.5 mil.
Production Cost Savings    
Productivity improvements $1.0 mil. $5.0 mil.
Non-Quantified Economic Impacts*    
Shortened Time to Practice    
Average time saved per research task 12.7 months 11.0 months
   
Indirect Impacts on Member Companies    
Competitive Position in World Markets increased increased
   
Spillover Impacts on PWB Industry    
Technology Transfer    
Research papers 12 214
Conferences attended 40 96
Competitive Position in World Markets increased increased

__________

Note: * These impacts are based only on those research tasks that the members thought they would eventually have done without the ATP, and not the cost and time savings associated with the new capabilities resulting from those tasks that they would not have done at all without the ATP.

Concluding Observations

During the April 1996, Steering Committee meeting of the PWB Research Joint Venture, the members of the committee were asked to respond to the ten statements in Table 16 using the response categories of strongly agree=4, agree=3, disagree=2, strongly disagree=1, and no opinion=0. Beside each statement is the mean response; no member responded with no opinion. (42)

As the response scores indicate, the Steering Committee overwhelmingly agreed about the impact of the PWB Research Joint Venture on commercialization, refinement of manufacturing technologies, and competitiveness. The strongest agreement came regarding the future impact of the PWB research joint venture on the industry (Statement 4 in Table 16).

Lastly, the members of the Steering Committee were asked to complete the following statement: My company has benefited from its involvement in the PWB joint venture in such non-technical ways as... Representative responses were:

Lastly, the members were read the goals of the ATP as stated in its enabling legislation (and noted in Section I of this report). Albeit qualitative information, the members of the Steering Committee of this joint venture generally agreed that the ATP had indeed fulfilled its stated goals in the case of the PWB Research Joint Venture.

Table 16

Importance of the PWB Research Joint Venture
(Response codes to the following statements are strongly agree=4;
agree=3; disagree=2; strongly disagree=1; no opinion=0)

Statement 1: The PWB joint venture helped my company commercialize new scientific discoveries and technologies more rapidly than would have occurred had my company not participated in the joint venture. 3.375
Statement 2: The PWB joint venture will help my company commercialize new scientific discoveries and technologies more rapidly than would have occurred had my company not participated in the joint venture. 3.375
Statement 3: The PWB joint venture helped the PWB industry in general commercialize new scientific discoveries and technologies more rapidly than would have occurred had the joint venture not been established 3.50
Statement 4: The PWB joint venture will help the PWB industry in general commercialize new scientific discoveries and technologies more rapidly than would have occurred had the joint venture not been established. 3.626
Statement 5: The PWB joint venture helped my company refine manufacturing technologies more rapidly than would have occurred had my company not participated in the joint venture. 3.50
Statement 6: The PWB joint venture will help my company refine manufacturing technologies more rapidly than would have occurred had my company not participated in the joint venture. 3.375
Statement 7: The PWB joint venture helped the PWB industry in general refine manufacturing technologies more rapidly than would have occurred had the joint venture not been established. 3.375
Statement 8: The PWB joint venture will help the PWB industry in general refine manufacturing technologies more rapidly than would have occurred had the joint venture not been established. 3.50
Statement 9: The PWB joint venture assisted my company improve their competitive position in the world market by accelerating the development of a variety of pre-competitive generic technologies. 3.125
Statement 10: The PWB joint venture assisted the PWB industry in general improve their competitive position in the world market by accelerating the development of a variety of pre-competitive generic technologies. 3.25

References

Business Communications Company, Inc. Printed Circuit Boards: Markets and Opportunities, Norwalk, Conn., November 1994.

Council on Competitiveness. Critical Technologies Update 1994, Washington, D.C., 1994.

Council on Competitiveness, Gaining New Ground: Technology Priorities for America's Future, Washington, D.C., 1991.

Flatt, Michael. Printed Circuit Board Basics, 2nd edition, Miller Freeman Books, San Francisco, Calif., 1992.

Foran, Bill. "1995 Board Pricing Survey Results," Printed Circuit Fabrication, August 1995.

Institute for Interconnecting and Packaging Electronic Circuits (IPC), TMRC. Analysis of the Market: Rigid Printed Wiring Boards and Related Materials for the Year 1991, Lincolnwood, Ill., June 1992.

Institute for Interconnecting and Packaging Electronic Circuits (IPC), TMRC. Analysis of the Market: Rigid Printed Wiring Boards and Related Materials for the Year 1994, Lincolnwood, Ill., July 1995a.

Institute for Interconnecting and Packaging Electronic Circuits (IPC), TMRC. Minutes from the May 21-23, 1995, meeting in Washington, D.C., May 1995b.

Link, Albert N. "Advanced Technology Program: Economic Study of the Printed Wiring Board Joint Venture After Two Years," Report prepared for the Advanced Technology Program, April 1993.

Link, Albert N. Economic Impact Assessments: Guidelines for Conducting and Interpreting Assessment Studies, NIST Planning Report 92-2, May 1996a.

Link, Albert N. Evaluating Public Sector Research and Development, Praeger, Westport, Conn., 1996b.

Link, Albert N. and Laura L. Bauer. Cooperative Research in U.S. Manufacturing: Assessing Policy Initiatives and Corporate Strategies, D.C. Heath, Lexington, Mass., 1989.

Link, Albert N., David J. Teece, and William F. Finan. "Estimating the Benefits from Collaboration: The Case of SEMATECH," Review of Industrial Organization, October 1996.

Microelectronics and Computer Technology Corporation and The Institute for Interconnecting and Packaging Electronic Circuits. "Printed Wiring Board Industry and Use Cluster Profile," report to the Environmental Protection Agency, September 1995.

Miller, Harvey. "Top 10 U.S. PCB Makers," Printed Circuit Fabrication, December 1995.

Rhodes, Ronald. "Analyzing Your Find Can Influence Many of Your PCB Processes," Circutree, May 1996.

Ruegg, Rosalie. "Guidelines for Economic Evaluation of the Advanced Technology Program," NIST Internal Report 5896, November 1996.

Sterling, Kimberly. "An Overview of the World's PCB Markets," Printed Circuit Fabrication, May 1995.

Suarez, Ferando F., Michael A. Cusumano, and Charles F. Fine. "An Empirical Study of Manufacturing Flexibility in Printed-Circuit Board Assembly," MIT Japan Program Report

U.S. Department of Commerce, Bureau of the Census. Annual Survey of Manufacturers, Washington, D.C., 1993.

U.S. Department of Commerce, Bureau of the Census. Current Industrial Reports, Washington, D.C., 1991.

U.S. Department of Commerce, National Institute of Standards and Technology. The Advanced Technology Program: A Progress Report on the Impacts of an Industry-Government Technology Partnership, Gaithersburg, Md., April 1996.

Appendix 1: 1996 NCMS Survey Instrument

NCMS/NIST PWB
Economic Impact Study

Company Name:     _______________________________________

Est.
Workyears
Saved
Shortened Time to Practice Productivity Improvement Increases Testing Material and Machine Time Savings Place an "X" if project would have started without this program Money Saved
Yr. Mo. % $(K) X $(K)

Materials Team
High Performance Laminate data base          
QFD Study Information          
CTE Modeling Software Tool          
Standardization and Consolidation Information          
Thermal defects and adhesion work          
AT&T TEK Track Exercise          
SNL Leap Frog Materials          
Rigid Flex/PTH Modeling          
DOW Materials          
LCP Materials          
UTC RP-46 Materials          
Single Ply Laminates          
Plasma Process Monitoring Equipment          
Low Profile copper Adhesion Work          
Dielectric Properties Test Method          
Moisture Absorption Test Methods          
Compositech Evaluation          
DiBlock Copolymers          
PTH Hole Model          
Process Development          
Other          

Surface Finishes Team
Adoption of Solderability Test Methods          
Increase Utilization of Imidazole at AT&T          
Reduced Solder Joint Rework          
DEC Liquid Solermask Study          
TI Packaging/Aging Study          
Capillary Flow Design Adopted by HS          
Combined Development of Test Vehicles          
Alternate Surface Finishes          
Solder Wetting dynamics          
Surface Chemistry for Soldering          
Chemistry of Solders and Flukes          
Baseline/Benchmarking Studies          
Aging & Stressing          
Etching Studies          
Solderable Finishing Stressing          
OSP Development          
ROSA/PADS Monitoring          
Solder Joint Integrity/Attach Rel./          
Wire Bondability          
COB Passivation          
Process Development          
Other          

ImagingTeam
Text & Evaluation Hardware          
Sharing of Test Methodology          
Photoresist Evaluations          
Etcher Evaluations          
New Innerlayer Line Approved          
Laser Imaging Evaluations          
Projection Imaging Evaluations          
Leap Frog Activities          
Process Development          
Other          

Product Team
Copper/Polymer Adhesion Work          
Nondestructive Test Development          
PTH Modeling Software          
Mag-Ion Process Development          
Redistribution Layer Development          
Benchmarking Using TekTrack          
Evolutionary Test Vehicle Design          
Evolutionary Test Vehicle Fabrication          
Evolutionary Test Vehicle Design ­ MOIT   <