NC Department of Environment and Natural Resources
Social Marketing > Strategies

Strategies to change behavior are numerous. Helping people understand that obstacles can be overcome, with little effort and a large return on that effort, is essential to engaging more people in your recycling program. According to Fostering Sustainable Behavior, the following tools can be utilized in your existing programs, or in a new public outreach campaign, to promote recycling and sustainable behaviors. These behavior change tools work to overcome barriers and strengthen motivations.

  • Incentives - learn more about types, examples and how to implement incentives.
  • Norms - how do norms shape recycling behavior?
  • Prompts - how to use prompts as reminders to recycle
  • Commitment - learn more about the power of commitment in recycling efforts
  • Communication - tips, examples and materials to download


Pollution Prevention
North Carolina Division of Pollution Prevention and Environmental Assistance
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